Category
Content Strategy
8 publications
Content for AI search: optimizing for SGE and Perplexity
How to structure citable content for SGE and Perplexity without chasing trends. Patterns that show up in generative answers in 2026.
Read →Rewrite or rebuild: making the call with SERP data
When updating an old post pays off and when starting from scratch wins. A framework based on real SERP signals, not gut feeling.
Read →Cohort analysis applied to organic content
Cohorts expose what averages hide: which content vintage actually delivers quality traffic over time.
Read →Long-form vs short-form: what 1000 posts of data actually show
We analyzed 1000 posts across 12 niches to see when word count matters, when it hurts, and what length really signals in the SERP.
Read →Topical authority: how to build clusters that rank
Hub-and-spoke architecture to dominate niches. How to map clusters, distribute intent, and prove thematic authority without bloating content.
Read →Content refresh: the right cadence by page type
Refreshing everything on the same schedule burns budget without moving the needle. Here is the cadence each page type actually wants, based on observed decay curves.
Read →E-commerce on-page: PLP vs PDP without cannibalization
A data-driven guide to differentiating category and product pages, avoiding cannibalization and capturing distinct intents in the same funnel.
Read →Content decay: spotting the posts quietly losing traffic
A practical audit process to surface which posts are bleeding clicks and prioritize updates with data instead of gut feeling.
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