Category
Technical SEO
12 publications
Partial indexing: why pages disappear from Google
A practical diagnosis of Search Console coverage problems: how to identify, prioritize, and fix pages that Google decides not to index.
Read →Core Web Vitals: beyond LCP, what actually moves the needle
INP, CLS and visual stability are where most sites lose Core Web Vitals. Where to focus once LCP is already green.
Read →Search intent: 4 types and how to map them on the SERP
A data-driven framework to classify search intent and serve each type with surgical precision, using real SERP signals instead of guesswork.
Read →Crawl budget: when to worry and how to measure it
Crawl budget becomes a problem before it becomes a metric. Real signals and how to diagnose with logs, GSC and BigQuery without guesswork.
Read →Log file analysis: what Googlebot is actually doing
Search Console shows what Google wants to tell you. Server logs show what it actually does. That gap pays the senior SEO salary.
Read →A/B testing in SEO: methodology that resists noise
How to run SEO tests with real statistical significance, separating signal from seasonal, algorithmic, and plain-luck noise.
Read →robots.txt: the traps that silently block indexing
A misplaced Disallow can wipe 40% of organic traffic with no alert. The common robots.txt mistakes and how to audit before they bite.
Read →301 vs 302 Redirects: The Real Ranking Impact
When 301 preserves equity, when 302 quietly tanks growth, and what Googlebot actually does with each status code.
Read →Modern XML sitemaps: priority, lastmod, and what to skip
Sitemaps changed. Google ignores priority and changefreq but treats lastmod as a crawl signal. Here is what still carries weight in 2026.
Read →Canonical tags: common mistakes bleeding your organic traffic
A diagnosis of the canonical mistakes that quietly tank indexing, with audit examples and real Search Console numbers.
Read →How to audit on-page SEO without falling into guesswork
A data-driven on-page audit framework built on Search Console, crawler and log file evidence. Technical checklist, zero mysticism.
Read →JavaScript SEO: rendering, hydration, and indexing
CSR, SSR, or SSG? The technical call that decides whether Googlebot sees your content or just an empty HTML shell.
Read →