Category
Analytics
14 publications
GA4 for SEO: the reports that actually replace Universal Analytics
Essential GA4 setup for organic analysis: explorations, custom events, and the Search Console integration most teams barely scratch.
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SEO Attribution: Proving ROI Without Last-Click
Why last-click buries SEO ROI and which multi-touch models actually defend the budget in your next CFO meeting, with real numbers from BigQuery and GA4.
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Does meta description still matter? What CTR data shows
We analyzed 1,847 pages in Search Console to answer whether rewriting meta descriptions still moves organic CTR in 2026. Spoiler: it depends.
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Title tags that convert: 7 patterns tested on real SERPs
Seven title tag patterns validated with CTR measured in Search Console across 400+ pages. No guesswork, just raw data.
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BigQuery + GSC: queries your agency won't run
Practical SQL to extract insights the Search Console UI hides. Six real BigQuery queries against search data.
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CTR benchmark by position: updated 2026 data
The CTR curve shifted again. We analyzed 4.2M GSC queries to map real clicks by position and SERP type in 2026.
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Clean URLs: patterns that actually work in 2026
URL conventions for durable SEO and clear UX, with CTR data, concrete examples, and the most expensive mistakes we still see in audits.
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SEO Forecasting: how to project results with confidence
A forecast model built on historical data, seasonality and CTR benchmarks to project organic traffic without making numbers up in front of your CFO.
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SEO dashboards: what to show the CFO vs the marketing team
The same data is noise to a CFO and gold to a marketing lead. The difference lives in how you visualize, slice and frame every single metric.
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Dwell time: measuring engagement without official data
GA4 does not report dwell time directly. Here are the reliable proxies to infer real on-page time without inventing a metric.
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Digital PR for SEO: how to measure the real ROI of mentions
An attribution model for digital PR campaigns, with formulas, tools, and how to separate vanity from real impact on organic revenue.
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Keyword research beyond monthly search volume
MSV lies. These are the metrics that actually predict traffic, conversion and ROI when you prioritize keywords in your editorial backlog.
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Honest SEO KPIs: beyond rankings and traffic
Average position and organic sessions became vanity metrics. These KPIs tie SEO to revenue and survive a CFO review.
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Search Console: 7 underused reports and what to extract from them
Most teams open GSC, glance at clicks, close it. Here are 7 reports that hide real growth decisions.
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